Marketing, events and creative tenders in Australia: a practical guide

By the Visionex Solutions bid teamLast reviewed 03/11/20266 minute read
The short answerMarketing, events and creative tenders come from government agencies, councils, tourism bodies, universities and private companies. Most marketing tenders and advertising tenders ask you to prove three things: that you meet every mandatory requirement, that your method fits their scope, and that you have done similar work. Read the whole pack on day one, list the knock outs, and answer in the buyer's own words and format.

Who buys, and where event management tenders are advertised

Government marketing and events work is often bought through panels. Councils and tourism bodies publish on their own sites and state portals.

See where to find tenders in Australia for every official portal.

What buyers usually ask for

  • Your response to the brief, often with an initial idea
  • Portfolio and relevant case studies
  • Team, roles and time on the job
  • Timeline, milestones and approvals
  • Budget, fees and media or production costs
  • How you will measure results

Common knock outs to check first

  • Page or file size limits on creative responses
  • Conflict of interest declarations
  • Insurances at the levels asked, including for events
  • Mandatory forms and fee schedules

Read our guide to tender knock outs for how to find them all.

How to stand out in design tenders

  • Answer the brief first, then show the idea
  • Pick case studies with results that match their goals
  • Show a clear timeline with approval points
  • Separate your fees from third party costs

Before you decide to bid

Check you can meet every mandatory requirement, that the size and location suit you, and that you have a similar job and a referee to show. If three answers are no, it is usually one to walk away from. Use our go or no go questions.

Questions

Do I have to give free creative ideas in a tender?

Some briefs ask for an initial concept. Check how it will be used, who owns it, and whether there is a pitch fee, before you invest in it.

Can a small business win marketing tenders?

Yes. Many contracts are sized for small and medium businesses, and some buyers have policies that support them. Pick tenders that match your capacity, and prove every claim with past work and referees.

Sources

Written by the bid team at Visionex Solutions, Melbourne tender consultants and the makers of BidPal. General information only, not legal advice.